WebCasting Networks offers extended viewer management and measurement services. You can offer your webcast content in a number of ways - the most used is 'in the clear' - that is, you would publicize your web event with the online media being offered to whomever visits the unique URL. Once a visitor views your customized resource page, all they need to do to see the content is click on the link.

Some clients choose to put a 'gateway' in place which requires the viewer to enter in a user name and password before the media is made available to them. An example of this is shown in a recent project for the International Newspaper Marketing Association. As you'll see, the association makes some of the content available 'in the clear' while other content requires a user name and password. The INMA currently sells access to the non-public programs listed on the page.

Another example of a gateway is shown on this example for a church in Detroit, MI. Greater Grace Temple would like to collect e-mail addresses to enhance its online ministry so before a viewer is allowed to see any programming, they are asked to provide an email address. Now in addition to reaching nearly 10,000 viewers per week, Greater Grace gathers email addresses from viewers worldwide.

WebCasting Networks provides on-demand audience measurement as well. In our standard report, you'll see how many people see your content and how much of it they watch.